BTS, NCT, and Seventeen are the top three K-Pop boy groups with regard to the brand’s value this month
As per the Korea Institute of Corporate Reputation the top K-Pop boy bands in terms of value to brands ranking include: BTS, NCT, and Seventeen!
Between January 12 and the 12th of February in 2022 the Institute looked at the big data from current inactive K-Pop boy groups across a range of areas such as media participation, consumer participation communications, community activities and more.
In the top spot, boy group BTS scored 11,984,394 points in the month of March which is an 8.68 percent increase in their branding activity from the previous month. In 2nd spot, NCT earned a total of 3,964,297 points. Seventeen came in close second in 3rd position with 3,610,624 points .
From 4th to 10th include from 4th to 10th place: In order: Boyz, Wanna One, EXO 2PM, Super Junior, ENHYPEN, and SHINee.