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BTS, aespa are the Most Popular Singers in South Korea for June 2021

The Korean Brand Research Institute released its brand reputation rankings for South Korean musicians on Saturday, June 26.


What do Brand Reputation Rankings entail?



The brand reputation ranking is a metric developed using big data brand analysis. The index is intended to investigate and identify consumers' online activities, as well as what influences brand consumption.


The brand reputation rankings also revealed a South Korean singer's impact, the volume of media interest in the singer, the volume of customer interest in the singer, and the singer's communication volume.


The Korean Brand Research Institute analysed 127,167,251 bits of big data between May 26 and June 26 to determine a singer's participation index, media index, communication index, and community index.


The number of large data pieces has declined by 19.86 percent from May 2021, when there were 106,100,722.


BTS is South Korea's most popular singer



With a brand reputation index of 12,939,675, BTS (RM, Jin, Suga, J-Hope, V, Jimin, and Jungkook) is at the top.


The participation index for BTS is 3,407,384, while the media index is 3,118,540, the community index is 3,013,241, and the communication index is 3,400,510.


Their brand reputation index has increased by 16.27 percent since May, when it was 11,813,702.


Lim Young Woong is the Most Popular Male Soloist in South Korea



Lim Young Woong, a tango singer, came in second with a brand reputation index of 11,626,270.


The participation index for Lim Young Woong is 3,852,479, the media index is 2,562,656, the community index is 2,610,554, and the communication index is 2,600,580.


His brand reputation index has increased by 30.82 percent since May, when it was 9,891,388.


In South Korea, aespa is the most popular girl group.



With a brand reputation rating of 7,876,755, aespa (Karina, Winter, Giselle, and Ningning) came in third. The participation index for the aespa is 2,102,036, the media index is 1,684,005, the community index is 2,086,942, and the communication index is 2,002,772.


This is the first time aespa has appeared in a list of South Korean singers' brand reputation.


Brave Girls is South Korea's second most popular girl group



With a brand reputation index of 6,279,516 points, Brave Girls (Minyoung, Yujeong, Eunji, and Yuna) is ranked fourth.


The participation index for Brave Girls is 1,226,336, the media index is 1,011,717, the community index is 2,008,076, and the communication index is 2,033,386.


In May, their brand reputation index was 5,962,784; in June, it was 5,962,784; in May, it was 5,962,784; in June, it was 5,962,784; in July, it was 5,962,784


Lee Chan Won is South Korea's second most popular male soloist



Lee Chan Won, a trot singer, is in fifth position with a brand reputation rating of 6,210,965.


The participation index for Lee Chan Won is 1,965,336, the media index is 1,470,626, the community index is 1,595,489, and the communication index is 1,179,514.


His brand reputation index has increased by 35.33 percent since May, when it was 4,589,378.


The Top 50 Most Popular Singers in South Korea in June 2021 are listed below:

1. BTS


2. Lim Young Woong


3. aespa


4. Brave Girls


5. Lee Chan Won


6. IU


7. Young Tak


8. BLACKPINK


9. TWICE


10. Naul


11. Lee Seung Yoon


12. SEVENTEEN


13. Kang Daniel


14. Jung Dong Won


15. Lee Mu Jin


16. Oh My Girl


17. STAYC


18. EXO


19. MAMAMOO


20. Heize


21. Jessi


22. Jang Min Ho


23. Song Ga In


24. LABOUM


25. SG Wannabe


26. Kim Hee Jun


27. Red Velvet's Joy


28. Girls' Generation's Taeyeon


29. NCT


30. Song Si Kyung


31. Red Velvet


32. HIGHLIGHT


33. Ben


34. MAMAMOO"s Wheein


36. BLACKPINK's Rosé


37. Oh My Girl's YooA


38. Park Jinyoung (J.Y. Park)


39. Park Hyo Shin


40. Bloo


41. EXO's Baekhyun


42. Jannabi


43. HyunA


44. Vibe


45. Swings


46. Baek Yerin


47. Sunmi


48. Jung Seung Hwan


49. Apink's Jung Eunji


50. Baek Ji Young

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